AI Content: Friend or Foe? The Data Shows the Surprising Truth
Perhaps no technology has been as hyped, or as feared, as generative AI. Launched by the release of...
Perhaps no technology has been as hyped, or as feared, as generative AI. Launched by the release of...
Digital marketing now dominates our industry, and with it comes major challenges for CMOs. For...
In the past ten years, digital and content marketing has grown from a niche endeavor to dominating...
It’s hard to imagine a technology more transformational for marketing than the emergence of the...
There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s...
When it comes to choosing a customer relationship management (CRM) platform for your business, two...
I founded Scholes Marketing sixteen years ago. It was a risky move for me at the time, taking a...
Modern marketing requires a constant stream of fresh content: blog posts, white papers, case...
Understanding the modern customer journey is far from a straightforward task. New technologies, a...
Email is still the 800 lb gorilla when it comes to digital marketing, and it’s no secret why. For...
When someone says “virtual assistant,” you may be confused about exactly what the speaker is...
Every sales team needs good tools, but there’s a lot to choose from today. A quick search will...
There are few things more important to sales and marketing than customer references. Prospects want...
Have you noticed an unusual jump in your website’s hosting bills? Has your website’s performance...
If you’re making sales calls, especially cold calls, people are going to hang up on you. No one...
Marketers depend on their content management system (CMS) to manage and update website content...
Winning new customers is critical for growth, but it may not be the most effective way to increase...
In business, there’s rarely a magic bullet that determines whether your company will succeed or...
Fear, uncertainty, and doubt. Typically abbreviated as “FUD,” it’s one of the oldest tactics in the...
There’s nothing more fundamental to a company’s marketing than its website. It’s your face to the...
In content marketing, there are three primary channels through which you can promote it. Earned...
If you’ve shopped at a major retailer recently, you’ve likely experienced omnichannel marketing....
The fourth quarter is always a challenge for marketers in B2B technology. It’s typically the...
In the world of journalism, there are few stories more coveted than the exclusive. The more often a...
In 2015, The Washington Post shifted its content strategy, and, as a result, would publish an...
Your technology startup is at a crucial phase in its life. It’s raised a significant amount of...
In the consumer world, particularly in the travel, fashion and cosmetics industries, influencers...
As all marketers know, there’s no tool more powerful than a customer telling prospects how much...
While there are many marketing applications for artificial intelligence (AI) the most common is...
It’s clear that COVID-19 won’t be going away any time soon, especially in the United States, where...
Whenever you’ve got a new asset — a gripping case study, a slick interactive demo, a compelling...
In sales and marketing, artificial intelligence (AI) adoption is a hot issue right now, and for...
In enterprise technology, there are few sales and marketing tools as valuable as the case study....
It wasn’t that long ago that some in marketing circles were wondering whether the webinar was dying...
Marketing planning is in full swing at companies and content marketing teams specifically are no...
While the number of new social media platforms continues to grow, many of them are more relevant to...
We began our partnership with HubSpot 10 years ago in 2009, and we’ve never looked back since. For...
In the past decade or two, company blogs have become a standard part of the marketing mix. Most...
By now, you’ve definitely heard of IoT (internet of things), or at least one of the connected...
Most people’s email inboxes can be described in two words - information overload. The average...
Closed-loop marketing is a powerful way to keep sales and marketing teams informed, in sync, and...
Following Inbound 2018, HubSpot released a plethora of new functionality making this one of their...
According to Google Chrome, browser extensions are “small software programs that customize the...
Content marketing has long been the top priority for many marketers over the last several years but...
Part I: A Step-By-Step Guide to Building your Closed-Loop Process Closed-loop marketing is a term...
History of bots Today’s buyers do not want to speak to sales representatives right away. In fact,...
With GDPR having been in effect for a few months now, most organizations have more or less...
HubSpot recently announced the release of Service Hub , a new customer service software platform...
If you've ever been a part of a startup or small business, you are no doubt well aware of the fact...
"Smarketing is the process of integrating the sales and marketing processes of a business. The...
The market we knew even 5 years ago is dead and gone. It’s been replaced by a landscape of constant...
According to Forrester Research, 90% of today’s B2B buyers begin their purchases with search, and...
Nowadays, company websites can act as the storefront for businesses. While creating a website has...
For potential future customers that are new to your company, your website is likely the first time...
Why do we all love user friendly platforms like Amazon, Netflix or Facebook, just to name a few?...
Reaching the right audience at the right time is hard enough, and it’s even harder when you waste...
Since the mobile Internet grows more popular every year, it's a good idea to start thinking about a...
Marketing automation has grown at an astounding rate. There are nearly 11 times more B2B...
Over the years we've launched more than a few client sites using WordPress. And why not? It's...
This past January, Scholes Marketing celebrated an important milestone – ten years in business....
Demand generation is an important part of your marketing plan that employs several complementary...
Companies in startup mode are mainly focused on launching and scaling out their new offering and...
There’s a lot of new energy given to discussions about more flexible approaches to software...
According to a recent study, “Nearly three-fourths (74%) of online consumers get frustrated with...
As a customer, you know that HubSpot is always adding new features at breakneck speed. Sometimes...
According to a common definition, a “webhook is an HTTP callback: an HTTP POST that occurs when...
As marketers, it can be tempting to try and gather all of the intel we can at one time from a lead...
When agencies and web designers are asked to create a new site or rebuild an existing one, they...
Marketers are constantly tasked with making sure marketing dollars are being put to best use to...
Search Engine Optimization (SEO) is all about improving your search rankings so you get found...
Being a long-time certified HubSpot Gold Agency Partner, we were thrilled when they created their...
Wouldn’t it be great to easily know what marketing campaigns or content is resonating with your...
The key to effective and profitable inbound marketing requires an integrated system utilizing the...
Your potential customers are constantly on websites, blogs and social media channels searching for...
There are blogs you probably subscribe to and enjoy reading for both your business life and your...
Really Simple Syndication (RSS) has been around for quite a while and can still be used in creative...
Inbound marketing is where we and other marketers have been putting our focus. We want to design an...
For potential future customers that are new to your company, your website is likely the first time...
Inbound marketing is all about creating content that appeals to your dream customer. As a method of...
Simply put, a Customer Relationship Management (CRM) system helps identify and manage your...
So you have dug deep into your marketing budget and picked THE industry trade show or event that...
Lead scoring (aka lead measuring, lead ranking) has come quite a long way. Marketing automation...
So all marketers know about it and that we need to do it.. . Lead nurturing (aka Marketing...
There's no doubt that email marketing is an effective and vital asset to your overall marketing...
A number of our clients find themselves in the common situation of promoting marketing activities...
Back in June 2011, Google officially joined the social networking world and launched Google+, yet...
Unless you’ve been living under a rock, you may have noticed that there is a huge amount of “free...
Before hitting this list, be sure you’ve done your keywords homework. It’s really pretty simple:...
Email remains one of the best ways to promote your products and services and nurture your...
Social media for most companies is no longer an option, it’s a necessity. While Google has ended...
Here's an article I recently wrote as a guest post on the Hubspot Internet Marketing Blog. Many...
When I speak with small business owners and marketers, one of the persistent obstacles to creating...
If you are like me, you are regularly receiving unsolicited email from various quarters, telling...
Four or five years ago if you said to your web guru, "let's make a site map!" You'd probably end up...
You've seen them. You can see them on this site, those odd little widget-icons that grace the...
Of course it is now a prerequisite to have a professional web presence for your business. More than...
If you have been paying attention to SEO principles, and your site's keywords, and your Google...
A quick background on Inbound Marketing The truth is, that while more traditional marketing tactics...
Many B2B companies know that they should be incorporating an ongoing social media campaign into...