Scholes Marketing Has a New Leader
I founded Scholes Marketing sixteen years ago. It was a risky move for me at the time, taking a...
Scholes' Growth Marketing Blog
Nine Tricks for Beating Writer’s Block
Modern marketing requires a constant stream of fresh content: blog posts, white papers, case...
Creating a Customer Journey Map: Why and How
Understanding the modern customer journey is far from a straightforward task. New technologies, a...
The Whys and Hows of Nurture Campaigns
Email is still the 800 lb gorilla when it comes to digital marketing, and it’s no secret why. For...
Customer Service & Virtual Assistants: Automated or Human?
When someone says “virtual assistant,” you may be confused about exactly what the speaker is...
The Seven Types of Must-Have Sales Tools
Every sales team needs good tools, but there’s a lot to choose from today. A quick search will...
Building a Strong Customer Reference Program
There are few things more important to sales and marketing than customer references. Prospects want...
Hotlinking: How Others Force You to Pay Their Web Hosting Costs
Have you noticed an unusual jump in your website’s hosting bills? Has your website’s performance...
Three Tips to Stop Getting Hung Up on Before it Happens
If you’re making sales calls, especially cold calls, people are going to hang up on you. No one...
Security and the Content Management System
Marketers depend on their content management system (CMS) to manage and update website content...
Strategies for Increasing Customer Retention and Accelerating Growth
Winning new customers is critical for growth, but it may not be the most effective way to increase...
NPS: The Most Powerful Stat for Sales, Marketing and Service
In business, there’s rarely a magic bullet that determines whether your company will succeed or...
FUD: How to Use It, Abuse It, and Thwart It
Fear, uncertainty, and doubt. Typically abbreviated as “FUD,” it’s one of the oldest tactics in the...
Choosing a Web Design Partner
There’s nothing more fundamental to a company’s marketing than its website. It’s your face to the...
Incorporating Paid Media Into Your Marketing Mix
In content marketing, there are three primary channels through which you can promote it. Earned...
Laying the Foundation for a B2B Omnichannel Marketing Strategy
If you’ve shopped at a major retailer recently, you’ve likely experienced omnichannel marketing....
B2B Tech Marketing During the Holidays
The fourth quarter is always a challenge for marketers in B2B technology. It’s typically the...
The Secret to Surveys and Research: Gathering and Using Proprietary Data in Marketing
In the world of journalism, there are few stories more coveted than the exclusive. The more often a...
More Content? Better Content? Which Is More Important?
In 2015, The Washington Post shifted its content strategy, and, as a result, would publish an...
The In-House vs. Agency Marketing Debate: Factors to Help You Decide
Your technology startup is at a crucial phase in its life. It’s raised a significant amount of...
Working with Enterprise Technology Influencers
In the consumer world, particularly in the travel, fashion and cosmetics industries, influencers...
Six Ways to Get Customers on Board with PR and Marketing
As all marketers know, there’s no tool more powerful than a customer telling prospects how much...
Chatbots, Marketing and Lead Generation
While there are many marketing applications for artificial intelligence (AI) the most common is...
Tech Marketing During a Pandemic
It’s clear that COVID-19 won’t be going away any time soon, especially in the United States, where...
Creating Landing Pages that Generate Leads for Years
Whenever you’ve got a new asset — a gripping case study, a slick interactive demo, a compelling...
Using AI to Optimize and Automate Marketing
In sales and marketing, artificial intelligence (AI) adoption is a hot issue right now, and for...
7 Tips for Creating Case Studies That Convert the Curious into Customers
In enterprise technology, there are few sales and marketing tools as valuable as the case study....
Creating and Promoting a Webinar that Generates Leads
It wasn’t that long ago that some in marketing circles were wondering whether the webinar was dying...
6 Content Marketing Mistakes to Avoid in the New Year
Marketing planning is in full swing at companies and content marketing teams specifically are no...
6 Steps to Building Your B2B Twitter Strategy
While the number of new social media platforms continues to grow, many of them are more relevant to...
The Beginner's Guide to HubSpot Inbound Marketing Software
We began our partnership with HubSpot 10 years ago in 2009, and we’ve never looked back since. For...
How to Dust Off Your Old Blog Content
In the past decade or two, company blogs have become a standard part of the marketing mix. Most...
How Does IoT Affect B2B Marketers?
By now, you’ve definitely heard of IoT (internet of things), or at least one of the connected...
Direct Mail: What's Old is New Again
Most people’s email inboxes can be described in two words - information overload. The average...
Closed-Loop Reporting Part II: Improve Your Conversion Rates
Closed-loop marketing is a powerful way to keep sales and marketing teams informed, in sync, and...
5 Use Cases for HubSpot Conversations
Following Inbound 2018, HubSpot released a plethora of new functionality making this one of their...
Top 10 Browser Extensions that All Marketers Need
According to Google Chrome, browser extensions are “small software programs that customize the...
Content Marketing is Dead?
Content marketing has long been the top priority for many marketers over the last several years but...
The Ultimate Cheat Sheet for Closed-Loop Marketing
Part I: A Step-By-Step Guide to Building your Closed-Loop Process Closed-loop marketing is a term...
If You Aren’t Using Bots You Might Fall Behind Your Competition
History of bots Today’s buyers do not want to speak to sales representatives right away. In...
GDPR Best Practices Using HubSpot
With GDPR having been in effect for a few months now, most organizations have more or less...
Why We Love HubSpot’s Service Hub and Why You Should Too!
HubSpot recently announced the release of Service Hub , a new customer service software platform...
10 Free Marketing Tools for the One Person Marketing Team
If you've ever been a part of a startup or small business, you are no doubt well aware of the...
Why You Should Invest in Smarketing
"Smarketing is the process of integrating the sales and marketing processes of a business. The...
The New Content: How to Grab and Hold the Attention of Today’s Saturated Consumers
The market we knew even 5 years ago is dead and gone. It’s been replaced by a landscape of...
Your Interactive Content Guide: How to Get Started
According to Forrester Research, 90% of today’s B2B buyers begin their purchases with search, and...
5 Steps to Improve Your SEO Strategy
Nowadays, company websites can act as the storefront for businesses. While creating a website has...
AI and Machine Learning for Marketing: The New Business Prophecy of the 21st Century
Why do we all love user friendly platforms like Amazon, Netflix or Facebook, just to name a few?...
Want Better Marketing Results? Try Scrubbing up Your Database
Reaching the right audience at the right time is hard enough, and it’s even harder when you waste...
Make Use of Marketing Automation Events
Marketing automation has grown at an astounding rate. There are nearly 11 times more B2B...
Getting Ahead of WordPress
Over the years we've launched more than a few client sites using WordPress. And why not? It's...
Our First Ten Years
This past January, Scholes Marketing celebrated an important milestone – ten years in business....
How Tech Startups Can Build a Balanced Demand Gen Program
Demand generation is an important part of your marketing plan that employs several complementary...
Marketing Infrastructure Essentials for Technology Startups
Companies in startup mode are mainly focused on launching and scaling out their new offering and...
Agile Approaches to Client Marketing Challenges
There’s a lot of new energy given to discussions about more flexible approaches to software...
Get (and Stay) Relevant With Smart Content
According to a recent study, “Nearly three-fourths (74%) of online consumers get frustrated with...
Almost-Recent HubSpot Email and Social Features You Should Be Using
As a customer, you know that HubSpot is always adding new features at breakneck speed. Sometimes...
What’s the Hubbub About Webhooks?
According to a common definition, a “webhook is an HTTP callback: an HTTP POST that occurs when...
Progressive Profiling
As marketers, it can be tempting to try and gather all of the intel we can at one time from a lead...
The Website Design Scrolling Bubble Is Going to Burst & Why That’s Good News
When agencies and web designers are asked to create a new site or rebuild an existing one, they...
Revenue Reporting
Marketers are constantly tasked with making sure marketing dollars are being put to best use to...
SEO Worst Practices: These Schemes Will Backfire
Search Engine Optimization (SEO) is all about improving your search rankings so you get found...
Social Inbox Key Features and Tips
Being a long-time certified HubSpot Gold Agency Partner, we were thrilled when they created their...
Attribution Reporting
Wouldn’t it be great to easily know what marketing campaigns or content is resonating with your...
5 Tips to Keep in Mind When Launching Your Company Blog
There are blogs you probably subscribe to and enjoy reading for both your business life and your...
Use RSS Emails to Boost Marketing Engagement and Customer Happiness
Really Simple Syndication (RSS) has been around for quite a while and can still be used in creative...
Outbound Marketing Is Alive and Kicking - With the Help of Inbound Marketing
Inbound marketing is where we and other marketers have been putting our focus. We want to design an...
7 Signs It Is Time for Website Redesign
For potential future customers that are new to your company, your website is likely the first time...
Don’t Be an Inbound Marketing One-trick Pony
Inbound marketing is all about creating content that appeals to your dream customer. As a method of...
Responsive Web Design vs Mobile Template
Responsive web design has emerged as an important consideration for any business that has a...
Why a CRM System and Marketing Automation Go Hand in Hand
Simply put, a Customer Relationship Management (CRM) system helps identify and manage your...
Convert Your Trade Show Leads into Measurable Marketing ROI - Part One
So you have dug deep into your marketing budget and picked THE industry trade show or event that...
Lead Scoring – It’s About Quality, Not Quantity
Lead scoring (aka lead measuring, lead ranking) has come quite a long way. Marketing automation...
Lead Nurturing and Marketing Automation - All Paths Lead to Revenue
So all marketers know about it and that we need to do it.. . Lead nurturing (aka Marketing...
Optimize Your Email Marketing Templates and Designs
There's no doubt that email marketing is an effective and vital asset to your overall marketing...
Need to Extend Your Marketing Performance and Analytics Capabilities? APIs Can Help!
A number of our clients find themselves in the common situation of promoting marketing activities...
Adding Google+ to Your Social Media Marketing Plan
Back in June 2011, Google officially joined the social networking world and launched Google+, yet...
Four Key Ways to Create a Closed-Loop Marketing Analytics System
Unless you’ve been living under a rock, you may have noticed that there is a huge amount of “free...
Five Free Tools for SEO Success
Before hitting this list, be sure you’ve done your keywords homework. It’s really pretty simple: ...
Email Marketing Campaign Lessons: Back to Basics
Email remains one of the best ways to promote your products and services and nurture your...
Make Your Twitter an SEO Machine
Social media for most companies is no longer an option, it’s a necessity. While Google has ended...
4 Steps to Put You on the Path to Closed-Loop Marketing Bliss
Here's an article I recently wrote as a guest post on the Hubspot Internet Marketing Blog. Many...
Blogging for Your Business Is Easier Than Driving a Car!
When I speak with small business owners and marketers, one of the persistent obstacles to creating...
Why Does Everyone Want to Be Your SEO BFF?
If you are like me, you are regularly receiving unsolicited email from various quarters, telling...
Success With a Sitemap!
Four or five years ago if you said to your web guru, "let's make a site map!" You'd probably end up...
Pin the Tail on the Social Media Icon
You've seen them. You can see them on this site, those odd little widget-icons that grace the...
Business Blogging: the Value of Adding a Blog to Your B2B Mix
Of course it is now a prerequisite to have a professional web presence for your business. More than...
So Your Website Is Optimized. Now What? Offer Landing Pages
If you have been paying attention to SEO principles, and your site's keywords, and your Google...
Is Your Website Getting Found? Website Optimization
A quick background on Inbound Marketing The truth is, that while more traditional marketing tactics...
Internet Marketing Essentials: 4-Part Series
Many B2B companies know that they should be incorporating an ongoing social media campaign into...