The key to effective and profitable inbound marketing requires an integrated system utilizing the right tools and applying them consistently.
Inbound marketing is a proven methodology to help your business get found online by the right prospects (Attract), convert more of them into leads (Convert), transform those leads into customers (Close), and keep them coming back for more (Delight).
Inbound marketing is also about having the right technology and infrastructure in place to create, manage, measure, adapt and improve.
Are you feeling that your website is in need of an overhaul or are feeling the pressure to improve marketing campaigns and overall online marketing performance. Your website should be optimized to increase leads, sales and revenue through a closed-loop marketing approach.
So, the first place to start is to turn your website into a lead magnet.
Your website design is one of the most important factors in your inbound marketing strategy. But having a nicely designed website alone is not enough to produce results. You have to integrate SEO, social media, blogging, content, calls-to-action (CTAs) and landing pages effectively to generate revenue and qualified leads for your business. These Website "Must-Haves' will help you turn your website into an inbound marketing machine:
- Create effective on-page SEO so you get found online: By uncovering the search terms that your buyer persona is using to find you online and the questions they’re asking, you can begin to develop a keyword strategy that speaks to them and attract the right people to your website.
- Design your site so visitors immediately know who you are and what you offer: For potential future customers that are new to your company, your website is likely the first time they'll interact with you and try to get to know what your business has to offer. So, what message is your website currently sending? Does your site reflect your current branding and messaging strategy?
- Create the right content strategy, blog posts and messaging to drive visitors: This may seem obvious but you need to have content that is useful, entertaining and relevant. Strive to create in-depth, meaningful and information-rich content that is relevant to your target audience and then do this regularly. The more pages you have on your site, the more pages on your site will be indexed. Within this content, you can use keywords appropriately and in context, so that they flow naturally for readers and are much more relevant.Consider adding a news or press section to your site for updated content.
- Increase your website conversions through effective CTAs, placements and landing pages.
- Make your website responsive and and optimized for mobile, tablet and desktop viewing.
- Makes sure your site has intuitive navigation that works nicely for your visitors and your business goals.