Is Your Business Getting Found Online?
Selecting and implementing the right keywords is essential to building an inbound marketing framework that lasts. By uncovering the search terms that your buyer persona is using to find you and the questions they’re asking, you can begin to develop a keyword strategy that speaks to them and attract the right people to your website.If used properly, keywords can help you find and close leads. Keyword tools allow you to identify which terms you’re ranking for and which ones need more attention. Choosing the right keywords and optimizing content around them on your website, blog and social channels can make you organically rank at the top of search engine results.