The Evolution of Digital Content and What Lies Ahead for Marketers
In the past ten years, digital and content marketing has grown from a niche endeavor to dominating...
Scholes' Growth Marketing Blog
The Rise of Intelligent Marketing: How AI is Reshaping the Industry
It’s hard to imagine a technology more transformational for marketing than the emergence of the...
Bridging the Gap: The 5 Key Alignment Challenges between Marketing and Sales
There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s...
A Comprehensive Comparison of HubSpot and Salesforce from a Total Cost of Ownership (TCO) Perspective
When it comes to choosing a customer relationship management (CRM) platform for your business, two...
Scholes Marketing Has a New Leader
I founded Scholes Marketing sixteen years ago. It was a risky move for me at the time, taking a...
Nine Tricks for Beating Writer’s Block
Modern marketing requires a constant stream of fresh content: blog posts, white papers, case...
Creating a Customer Journey Map: Why and How
Understanding the modern customer journey is far from a straightforward task. New technologies, a...
The Whys and Hows of Nurture Campaigns
Email is still the 800 lb gorilla when it comes to digital marketing, and it’s no secret why. For...
Customer Service & Virtual Assistants: Automated or Human?
When someone says “virtual assistant,” you may be confused about exactly what the speaker is...