Scholes Marketing Has a New Leader
I founded Scholes Marketing sixteen years ago. It was a risky move for me at the time, taking a...
Scholes' Growth Marketing Blog
Nine Tricks for Beating Writer’s Block
Modern marketing requires a constant stream of fresh content: blog posts, white papers, case...
Creating a Customer Journey Map: Why and How
Understanding the modern customer journey is far from a straightforward task. New technologies, a...
The Whys and Hows of Nurture Campaigns
Email is still the 800 lb gorilla when it comes to digital marketing, and it’s no secret why. For...
Customer Service & Virtual Assistants: Automated or Human?
When someone says “virtual assistant,” you may be confused about exactly what the speaker is...
The Seven Types of Must-Have Sales Tools
Every sales team needs good tools, but there’s a lot to choose from today. A quick search will...
Building a Strong Customer Reference Program
There are few things more important to sales and marketing than customer references. Prospects want...
Hotlinking: How Others Force You to Pay Their Web Hosting Costs
Have you noticed an unusual jump in your website’s hosting bills? Has your website’s performance...
Three Tips to Stop Getting Hung Up on Before it Happens
If you’re making sales calls, especially cold calls, people are going to hang up on you. No one...