Your potential customers are constantly on websites, blogs and social media channels searching for useful information that will help them do their jobs better and help their businesses. How do you get their attention and guide them directly to you? Content creation is one important way.
Learning how to provide good, meaningful content that goes beyond pitching your products and services is more important as ever.
Having a clear content strategy as part of your marketing mix is now simply commonplace and necessary.
Become thought leaders in your field by delivering useful content via your website, social channels and blog. Build long-term relationships with prospects, press and customers who will consistently come back to you to keep informed. And gain credibility in the process.
Developing relevant content will help you drive traffic, generate leads, improve conversion rates, and strengthen your overall brand through:
- Blog design, content strategy, article writing and maintenance
- Marketing offer design and development: eBooks, white papers, case studies, brochures, data sheets, trade show materials, etc.
- Email and landing page custom design and development
Original Content Creation:
Your business blog is a chance for you to offer your customers and potential customers something that will help them solve a problem or give them advice to improve their work life. It is a chance for you to showcase why you are an expert in your field. It also gives you the opportunity to connect with your current customers and your target audience and help draw them in as customers.
But you need to have excellent, relatable content and also make it enjoyable for your readers And you need to do this while also making sure your blog is SEO optimized to bring in business leads and increase awareness and website traffic. You need to write about what you know but make sure you are NOT just doing a pitch for your company’s services/products
Communicate better with your audience by adding images and relevant videos to your content.
Always Focus On Creating Strong Headlines:
Too often the headline is the most neglected part of writing an article. People just gloss over it without taking much time to consider it. However, your potential reader (and hopefully potential customer) may ONLY focus on the headline shen deciding if the article is worth their time to dive into. You want to make the title appealing and it should include your target keywords. Use expressive adjectives, try a top 5 or 10 list or Best Reasons to…and then measure what your readers like best. If you’re looking for some topics to write about, try HubSpot's Blog Topic Generator to help you generate some new ideas.
Make Continual Updates to Your Website or Blog:
Plan or schedule how frequently your content will be published. You need to do what is realistic for you (weekly, bi-weekly, monthly) and then be consistent about it.
Optimize Your Content:
Now that you have the content but you want to make sure it is optimized for search engines to ultimately bring your company increased traffic, leads and conversions. Your blog should always contain a Meta description, contextual keywords you want to rank for, images (with alt tags) and internal/external page links. So how can you turn your visitors into engaged readers who ultimately become subscribers?:
- Create an Easy-to-Subscribe Button for your Blog: Make sure you make it easy for your visitors to subscribe to your blog by having a subscription button or email opt-in form (along with an RSS subscription option) at the beginning of each blog. Give folks the option of how often they want to receive the information from you (instant, daily, weekly, monthly). Include this Subscribe button throughout your site.
- Include CTAs: Include call-to-action buttons that relate to your article or your business – a relevant eBook or paper download, upcoming webinar registration, etc. Make sure these stand out and go to a customized landing page so you can easily capture leads (more on this later).
- Make it Social: Make sure your content is easy to share over all social channels. Add social sharing buttons to every piece of content and blog post and make it easy for your readers to promote your content to their networks. Also make sure you have your own social follow buttons included as well.
- Searchable Content: Give folks the opportunity to find content easily and quickly. Categories and topics help arrange your posts by content/ topic so readers can find what they are looking for.