Last updated: May 30, 2018
Scholes Marketing strives to be completely transparent with how we collect and use information we gather about you on this site. Your privacy is important to us and we respect your preferences.
This Privacy Statement (“Privacy Statement”) explains how Scholes Marketing uses personal information (“Personal Information”) and applies to all users (“users”) who access, view, visit, download, or otherwise interact with https://www.scholesmarketing.com/ (the “Site”). By visiting the Site, you are accepting the practices described in this Privacy Statement. If you do not agree to the Scholes Marketing practices, do not access, view, visit, download, or otherwise interact with the Site. If you have any questions or comments concerning Scholes Marketing’s Privacy Statement, please contact us by sending an email to info (at) scholesmarketing.com. You can also contact Scholes Marketing via postal mail at: 6 High Meadow Road, Andover, MA 01810.
Our Privacy Statement is organized as follows:
- Personal Information Scholes Marketing gathers
- How Scholes Marketing Collects Personal Information
- How Scholes Marketing Uses Personal Information
- When and Why Scholes Marketing Discloses Personal Information
- Personal Information Retention
- Tracking Technologies
- Choice and Control
- Security of Personal Information
- EU Data Subject Rights
- Withdrawing Consent
- Privacy Practices of Third Parties
- Scholes Marketing Blog
- Changes to this Privacy Statement
- Contact Scholes Marketing
Personal Information Scholes Marketing Gathers
“Personal Information” is information that can be used to identify, locate, or contact an individual. Scholes Marketing collects the following types of Personal Information:
Contact Information. Contact Information allows Scholes Marketing to communicate with you. Examples of Contact Information include, but are not limited to, your name, accurate postal addresses, valid email address, or other addresses at which you receive communications from or on behalf of Scholes Marketing. Scholes Marketing may also request demographic contact information including, but not limited to, your job title, job function, and corporate title.
Transaction Information. Scholes Marketing automatically receives and records some information from your browser when you visit the site, such as your IP address, cookies and data about which pages you visit on the site through the use of log files provided by our third-party tracking-utility partners. This information helps Scholes Marketing analyze and understand how the site works for users. Information that is gathered includes, but is not limited to, information about how you interact with Scholes Marketing, information about how you use Scholes Marketing’s Sites, email, other communications, and applications, and how you interact with other users and Scholes Marketing business partners.
Mobile Location Information. If you have permitted your mobile or other location-aware device to transmit location data, Scholes Marketing collects Mobile Location.
Posted Information. If you chose to post a comment on Scholes Marketing’s blog, Scholes Marketing may collect information regarding your name and the content of your post. It is important to note that any content you post on the blog is publicly displayed and will be seen by other users of the Site.
How Scholes Marketing Collects Personal Information
Scholes Marketing gathers Personal Information in the following ways:
If and when you are prompted and to provide Personal Information (including Contact Information) when you use Scholes Marketing or otherwise interact with the Site or contact Scholes Marketing.
If and when you contact Scholes Marketing via telephone, email, or other methods of communication.
Lawful basis for Scholes Marketing’s processing of your Personal Information:
As applicable, the following is the lawful basis Scholes Marketing relies on to process your Personal Information:
Legitimate Interest means the interest of Impact in conducting and managing its business to enable it to give you best service/product and the most optimized and secure interaction. Scholes Marketing makes sure to weigh any potential impact on you (both positive and negative) and your rights before Scholes Marketing processes your Personal Information for its legitimate interest. Unless Scholes Marketing has your consent or is otherwise required or permitted to by law, it will not use your Personal Information for activities where the impact on your overrides Scholes Marketing’s interests.
How Scholes Marketing Uses Personal Information
Scholes Marketing may use Personal Information to enhance to enhance your user experience, to help Scholes Marketing better understand you, to help Scholes Marketing customize offers, blog topics, or posts that may be of interest to you, and to help Scholes Marketing otherwise enhance the Site.
Scholes Marketing uses Personal Information to:
- Identify and authenticate users;
- Facilitate transactions;
- Operate and improve the Site;
- Connect with you on social media (such as Facebook, LinkedIn, or Twitter);
- Contact you by phone or email;
- Personalize and continually improve users’ Scholes Marketing experience;
- Provide you with suggested information based on variables such as stated preferences, interests, business activities, and/or location;
- Send you technical notices, updates, alerts and support and administrative messages service bulletins, or marketing;
- Evaluate additional services, items, or offerings that may be of interest to users;
- Track transactions and perform other analytics;
- Communicate and provide additional information that may be of interest to you about Scholes Marketing partners or third parties; and
When and Why Scholes Marketing Discloses Personal Information
Scholes Marketing will not disclose your Personal Information to third parties without your explicit consent, except as specified in this Privacy statement. Scholes Marketing will disclose your Personal Information when:
- Working with companies and service providers (i.e. HubSpot, or other companies that process billing, website hosting, or analytics performance in furtherance of the purposes described in Section 3 (“How Scholes Marketing Uses Personal Information”) above.
- Scholes Marketing employs other companies to perform tasks on Scholes Marketing’s behalf and therefore Scholes Marketing must share your Personal Information with these companies to provide services to you. Examples include but are not limited to processing payments, handling billing disputes and collections, analyzing data, providing marketing assistance and providing customer service. Scholes Marketing may partner with third-party services for fraud prevention and/or identity verification.
- Enforcing Scholes Marketing’s rights or protect Scholes Marketing property and intellectual property.
- Protecting the rights, property or safety of others, investigate fraud, respond to a government request.
- Scholes Marketing believes in good faith that it must disclose such information to prevent imminent physical harm or financial loss.
- Scholes Marketing believes in good faith that it must disclose such information to commence an investigation or take action regarding illegal activities or suspected fraud.
- >Scholes Marketing believes in good faith that it must disclose such information per auditing, compliance, and corporate governance functions.
- Scholes Marketing believes in good faith that it must disclose such information to defend Scholes Marketing in litigation or a regulatory action.
- Scholes Marketing believes in good faith that it must disclose such information, or advised to do so by law, such as in response to a subpoena, or similar legal process, including to law enforcement agencies, regulators, and courts in the United States and other countries where we operate.
Scholes Marketing will not sell your Personal Information to third parties unless Scholes Marketing is in the process of entering into a merger with another business, acquisition of another business, or the sale of all or a portion of Scholes Marketing’s assets and the information is needed to support the sale or transfer of business assets.
This Privacy Statement only governs when and why Scholes Marketing discloses Personal Information. This Privacy Statement does not apply to the practices of third parties that Scholes Marketing does not own or control, or individuals that Scholes Marketing does not employ or manage. The use of your Personal Information by third parties that you access through the Site is governed by the privacy policies of such parties and is not subject to Scholes Marketing’s control. Scholes Marketing is not responsible for the privacy or security practices of other websites on the Internet, even those linked to or from the Scholes Marketing Site. Scholes Marketing encourages you to ask questions before you disclose your personal information to others.
Scholes Marketing may disclose information about you that is not personally identifiable. For example, Scholes Marketing may provide our partners, (such as HubSpot), or other third parties with reports that contain aggregated and statistical data about Scholes Marketing users.
Personal Information Retention
Except as otherwise mentioned in this Policy, we keep your Personally Identifiable Information only for as long as required by us:
- to provide you with the services or products you have requested, or otherwise to perform or enforce a contract between us;
- to continue to provide the best possible user experience to visitors who return to our website to collect information and educational materials
- to comply with other law, including for any period demanded by tax authorities; or
- to support a claim or defense in any court or in any legal, regulatory or administrative proceeding.
Choice and Control
While Scholes Marketing does need to gather certain information to make your Scholes Marketing experience personalized and to conduct transactions for you, Scholes Marketing wants to give you the ability to control how your information is provided and shared.
- Email Preferences. For various reasons, Scholes Marketing may contact you about our services or your activity.
If you would like to decline cooking tracking, you can manage how your browser handles cookies and other tracking devices by adjusting the privacy and security settings on your browser. If accessing Scholes Marketing by a mobile device, you may manage the information your mobile device shares, such as cookies, tracking technologies, and location information, by adjusting your mobile device privacy and security settings.
Security of Personal Information
Scholes Marketing strives to use commercially acceptable means to protect your Personal Information, however, no method of transmission over the Internet, or method of electronic storage, is 100% secure and therefore Scholes Marketing cannot guarantee absolute security of your personal information. Scholes Marketing strives to maintain a system that reasonably safeguards Personal Information and has put in place appropriate security measures to accomplish the foregoing.
EU Data Subject Rights
In certain circumstances, you have the following rights under data protection laws in relation to your Personal Information:
- Request access to your Personal Information (commonly known as a "data subject access request"). This enables you to receive a copy of the Personal Information Scholes Marketing holds about you and to check that Scholes Marketing is lawfully processing it.
- Request correction of the Personal Information. This enables Scholes Marketing to have any incomplete or inaccurate data held about you corrected, though Scholes Marketing may need to verify the accuracy of the new data provided.
- Request erasure of Personal Information. This enables you to ask Scholes Marketing to delete or remove Personal Information where there is no good reason for Scholes Marketing continuing to process it. You also have the right to ask Scholes Marketing to delete or remove your Personal Information where you have successfully exercised your right to object to processing (see below), where Scholes Marketing may have processed your information unlawfully or where Scholes Marketing is required to erase your personal data to comply with local law. Note, however, that Scholes Marketing may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
- Object to gathering of your Personal Information where Scholes Marketing is relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to gathering on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where Scholes Marketing is gathering your Personal Information for direct marketing purposes. In some cases, Scholes Marketing may demonstrate that it has compelling legitimate grounds to gather your information which override your rights and freedoms.
- Request restriction of gathering of your Personal Information. This enables you to ask Scholes Marketing to suspend the gathering of your personal data in the following scenarios: (a) if you want Scholes Marketing to establish the data's accuracy; (b) where Scholes Marketing’s use of the data is unlawful but you do not want Scholes Marketing to erase it; (c) where you need Scholes Marketing to hold the data even if Scholes Marketing no longer requires it as you need it to establish, exercise or defend legal claims; or (d) you have objected to Scholes Marketing’s use of your data but Scholes Marketing needs to verify whether it has overriding legitimate grounds to use it.
- Request the transfer of your Personal Information to you or to a third party. Scholes Marketing will provide to you, or a third party you have chosen, your Personal Information in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for Scholes Marketing to use or where Scholes Marketing used the information to perform a contract with you.
- Withdraw consent at any time where Scholes Marketing is relying on consent to gather your Personal Information. However, this will not affect the lawfulness of any gathering carried out before you withdraw your consent. If you withdraw your consent, Scholes Marketing may not be able to provide certain products or services to you. Scholes Marketing will advise you if this is the case at the time you withdraw your consent.
If Scholes Marketing is relying on your consent for certain activities, you have the right to withdraw you sent at any time by contacting Scholes Marketing at info (at) scholesmarketing.com.
Privacy Practices of Third Parties
This Privacy Statement describes the collection, use, and disclosure of information by Scholes Marketing through the Site. Scholes Marketing utilizes third parties to provide services to users and also provides links from the Site to other websites. These third parties may have their own privacy policies and may collect, use, and distribute information differently than Scholes Marketing. Scholes Marketing encourages all users to read the privacy policies of all third parties.
Scholes Marketing Blog
Scholes Marketing contains a blog and other areas where users may publicly post information, communicate with other users, and submit content they deem relevant for discussion. All the information you post will be accessible to anyone, at any time, with Internet access. Furthermore, Scholes Marketing strongly advises you to NOT post any personal or identifiable information about yourself or contact information, including address, email, phone numbers, or other means of communicating outside of the blog. Any information you post may be read, collected, and used by others.
We do not knowingly collect or solicit personal information from anyone under the age of 16. If you are under 16, please do not attempt to register for the Services or send any Personal Information about yourself to us. If we learn that we have collected Personal Information from a child under age 16, we will delete that information as quickly as possible. If you believe that a child under 16 may have provided us Personal Information, please contact us at info (at) scholesmarketing.com.
Changes to this Privacy Statement
Scholes Marketing may, from time to time, in Scholes Marketing’s sole, absolute, and unfettered discretion, update this Privacy Statement to clarify its practices or to reflect new or different privacy practices. Scholes Marketing encourages all users to periodically review the Privacy Statement. You are bound by any changes to the Privacy Statement when you use the Site after such changes have been first posted.
Contact Scholes Marketing
If you have questions or suggestions, you may contact Scholes Marketing by sending an email to info (at) scholesmarketing.com.