The Whys and Hows of Nurture Campaigns
Email is still the 800 lb gorilla when it comes to digital marketing, and it’s no secret why. For...
Before Scholes Marketing, Alejandra was in charge of the digital marketing of a SaaS company focused on technology and the pharma industry, responsible for creating content, email campaigns, and lead generation strategies. Alejandra has a BA in Business Marketing from Mercyhurst University and a great passion for design. She loves developing projects, analyzing the process, understanding the value, and obtaining results that make a company and its customers grow. Alejandra is proudly born and raised in Mexico. When she's not working, you can find her walking, cooking, listening to a great playlist, or taking pictures of everything.
Email is still the 800 lb gorilla when it comes to digital marketing, and it’s no secret why. For...
Have you noticed an unusual jump in your website’s hosting bills? Has your website’s performance...
Fear, uncertainty, and doubt. Typically abbreviated as “FUD,” it’s one of the oldest tactics in the...
In the world of journalism, there are few stories more coveted than the exclusive. The more often a...
While there are many marketing applications for artificial intelligence (AI) the most common is...
It wasn’t that long ago that some in marketing circles were wondering whether the webinar was dying...
Most people’s email inboxes can be described in two words - information overload. The average...
History of bots Today’s buyers do not want to speak to sales representatives right away. In...
With GDPR having been in effect for a few months now, most organizations have more or less...