Closed-Loop Reporting Part II: Improve Your Conversion Rates
Closed-loop marketing is a powerful way to keep sales and marketing teams informed, in sync, and...
Posts about Marketing & Sales Analytics (2)
5 Use Cases for HubSpot Conversations
Following Inbound 2018, HubSpot released a plethora of new functionality making this one of their...
Top 10 Browser Extensions that All Marketers Need
According to Google Chrome, browser extensions are “small software programs that customize the...
Content Marketing is Dead?
Content marketing has long been the top priority for many marketers over the last several years but...
The Ultimate Cheat Sheet for Closed-Loop Marketing
Part I: A Step-By-Step Guide to Building your Closed-Loop Process Closed-loop marketing is a term...
Why You Should Invest in Smarketing
"Smarketing is the process of integrating the sales and marketing processes of a business. The...
Agile Approaches to Client Marketing Challenges
There’s a lot of new energy given to discussions about more flexible approaches to software...
Revenue Reporting
Marketers are constantly tasked with making sure marketing dollars are being put to best use to...
Attribution Reporting
Wouldn’t it be great to easily know what marketing campaigns or content is resonating with your...