The Seven Types of Must-Have Sales Tools
Every sales team needs good tools, but there’s a lot to choose from today. A quick search will...
Scholes' Growth Marketing Blog
Building a Strong Customer Reference Program
There are few things more important to sales and marketing than customer references. Prospects want...
Hotlinking: How Others Force You to Pay Their Web Hosting Costs
Have you noticed an unusual jump in your website’s hosting bills? Has your website’s performance...
Three Tips to Stop Getting Hung Up on Before it Happens
If you’re making sales calls, especially cold calls, people are going to hang up on you. No one...
Security and the Content Management System
Marketers depend on their content management system (CMS) to manage and update website content...
Strategies for Increasing Customer Retention and Accelerating Growth
Winning new customers is critical for growth, but it may not be the most effective way to increase...
NPS: The Most Powerful Stat for Sales, Marketing and Service
In business, there’s rarely a magic bullet that determines whether your company will succeed or...
FUD: How to Use It, Abuse It, and Thwart It
Fear, uncertainty, and doubt. Typically abbreviated as “FUD,” it’s one of the oldest tactics in the...
Choosing a Web Design Partner
There’s nothing more fundamental to a company’s marketing than its website. It’s your face to the...