Creating a Customer Journey Map: Why and How
Understanding the modern customer journey is far from a straightforward task. New technologies, a...
Posts about Marketing Automation
The Whys and Hows of Nurture Campaigns
Email is still the 800 lb gorilla when it comes to digital marketing, and it’s no secret why. For...
Choosing a Web Design Partner
There’s nothing more fundamental to a company’s marketing than its website. It’s your face to the...
Incorporating Paid Media Into Your Marketing Mix
In content marketing, there are three primary channels through which you can promote it. Earned...
Laying the Foundation for a B2B Omnichannel Marketing Strategy
If you’ve shopped at a major retailer recently, you’ve likely experienced omnichannel marketing....
B2B Tech Marketing During the Holidays
The fourth quarter is always a challenge for marketers in B2B technology. It’s typically the...
The Secret to Surveys and Research: Gathering and Using Proprietary Data in Marketing
In the world of journalism, there are few stories more coveted than the exclusive. The more often a...
More Content? Better Content? Which Is More Important?
In 2015, The Washington Post shifted its content strategy, and, as a result, would publish an...
The In-House vs. Agency Marketing Debate: Factors to Help You Decide
Your technology startup is at a crucial phase in its life. It’s raised a significant amount of...