As marketers, the goal of lead scoring is to be able to prioritize leads coming through the pipeline and to focus your sales team on the ‘right leads at the right time’ — the leads that your organization deem the most valuable.
This way your sales reps will spend more time and effort on the leads that have a higher chance of closing while marketing focuses on further nurturing the others. A solid lead scoring system can help you accomplish this and we'll work with you to implement an ideal program.