As marketers, the goal of lead scoring is to be able to prioritize leads coming through the pipeline and to focus your sales team on the ‘right leads at the right time’ — the leads that your organization deem the most valuable. This way your sales reps will spend more time and effort on the leads that have a higher chance of closing while marketing focuses on further nurturing the others.
A solid lead scoring system can help you accomplish this and we'll work with you to implement an ideal program.
What are your unique and specific lead types, categories, behaviors and activies that are most important to your qualification process? Do certain factors warrant negative scores? These are just a couple of items to consider and we can help with both strategy and implemenation. Additional considerations include: