Don’t Be an Inbound Marketing One-trick Pony
Inbound marketing is all about creating content that appeals to your dream customer. As a method of...
Posts about Marketing Automation (4)
Why a CRM System and Marketing Automation Go Hand in Hand
Simply put, a Customer Relationship Management (CRM) system helps identify and manage your...
Lead Scoring – It’s About Quality, Not Quantity
Lead scoring (aka lead measuring, lead ranking) has come quite a long way. Marketing automation...
Lead Nurturing and Marketing Automation - All Paths Lead to Revenue
So all marketers know about it and that we need to do it.. . Lead nurturing (aka Marketing...
Need to Extend Your Marketing Performance and Analytics Capabilities? APIs Can Help!
A number of our clients find themselves in the common situation of promoting marketing activities...
Email Marketing Campaign Lessons: Back to Basics
Email remains one of the best ways to promote your products and services and nurture your...
4 Steps to Put You on the Path to Closed-Loop Marketing Bliss
Here's an article I recently wrote as a guest post on the Hubspot Internet Marketing Blog. Many...
So Your Website Is Optimized. Now What? Offer Landing Pages
If you have been paying attention to SEO principles, and your site's keywords, and your Google...