Stay in front of prospective customers and successfully move leads at various stages along your sales pipeline.
Lead nurturing (aka marketing automation, digital nurturing), regardless of the term used to label it, is a marketing process for building relationships with potential or existing customers.
How lead nurturing helps your business:
Keep your newer, top-of-the-funnel leads in your CRM system engaged even if they are not necessarily looking to buy a service or product right now
Stay connected with your warmer leads (middle of the funnel) — those leads who have expressed interest in your company and who you might consider to be more qualified
Reach out to existing customers to keep them informed about your additional products, renewals, etc.
Stay top-of-mind with potential customers so that they will come to you when they are ready to try or buy
We'll help you create lead nuturing campaigns that are effective, engaging and revenue producing. Here's how:
Utilize tools to build a nurturing foundation and optimize your existing programs
Build a pipeline of new, engaged contacts to nurture with quality, relevant content
Customize campaigns to deliver specific, relevant content based on your contact website behaviors and CRM data
Draft meaningful content and create custom email templates
Design, create and monitor all lead nuturing campaigns, including customized call-to-action treatments and landing pages
Provide ongoing marketing performance analytics for your nuturing programsy
Let us paint your inbound marketing & sales success.
You have the products, services and vision. We have the skills and strategy to build or enhance your ideal marketing and sales infrastructure.
“Over the past several years Scholes Marketing has been our go-to partner for creative design and HubSpot expertise. They’ve also worked with us on lead generation strategies and implementation via HubSpot with great success. They are a great and reliable agency.”