Website traffic is fantastic, but lead conversions are even better.

Landing page design and planning should be in lockstep with your website redesign strategy. Well executed landing pages will get you more conversions and yield better marketing ROI.

Convert: You’ve got traffic to your site. The next step is to convert those visitors into leads by gathering their contact information on a form that lives on a landing page. Then your visitors can fill out a form, get some great content from you, and in the process, become a lead in your system.

Close: Conversion isn’t a one-time thing. Your existing leads can “reconvert” by giving you more information in exchange for more content that’s relevant to them over time. The more relevant the landing page is to your buyer persona and lifecycle stages, the more successful it'll be.

Let the landing page do the work. Here's how we can help:

  • Custom landing page design and deployment
  • A/B Testing: see which version performs better, analyze and adjust 
  • Create pages that'll populate the content on the page with information from that contact’s profile, like their industry or role
  • Customize blocks of text, images and call-to-action buttons with to create a more personalized experience
  • Progressive profiling allows you to replace questions your lead has already answered resulting in shorter forms and higher conversions

eBook: Optimizing Landing Pages

Optimizing Landing Pages eBook


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quotation mark image for inbound marketing customer quotesScholes Marketing helped us with a major site redesign and implementation on HubSpot. They then helped us improve our calls-to-action and visit-to-lead conversion performance, lead nurturing and overall inbound performance. They are able to work independently and deliver great results. Highly recommended.

John Worrall, Executive VP, Product Management and Marketing, CounterTack

Ready to start converting more website traffic?

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