Landing page design and planning should be in lockstep with your website redesign strategy. Well executed landing pages will get you more conversions and yield better marketing ROI.
Convert: You’ve got traffic to your site. The next step is to convert those visitors into leads by gathering their contact information on a form that lives on a landing page. Then your visitors can fill out a form, get some great content from you, and in the process, become a lead in your system.Close: Conversion isn’t a one-time thing. Your existing leads can “reconvert” by giving you more information in exchange for more content that’s relevant to them over time. The more relevant the landing page is to your buyer persona and lifecycle stages, the more successful it'll be.