How to close the loop between marketing and sales with analytics.
Effective marketers should be able to tie every single lead; customer and dollar back to the marketing initiative that created them. That is the power of closed-loop marketing. Closed-loop marketing cuts through the widespread vagueness of marketing myths and assumptions and reveals real data about the success (or failure) of your marketing efforts.
Download our Introduction to Closed-Loop Marketing guide to take the blindfolds off and focus on actual results rather than fuzzy metrics.
By reading this ebook, you will gain: