Do more marketing that works, and less of what doesn't
One of the biggest marketing challenges involves the ability to easily and efficiently capture, analyze, measure and report on marketing performance. With the right tools in place, and the right data intelligence to pull from (not just data), you will be positioned to quickly make informed decisions and confidently know when your marketing efforts need to be fine-tuned, repeated or ended.
Scholes Marketing can help you define and standardize on marketing processes and metrics, find the best tools to capture and analyze results, and associate prospect and customer behavior to specific marketing programs and tactics.
What metrics make sense to measure? Whether you're trying to track your marketing activities to analyze the return on your marketing dollars, or you need a full-blown implementation, we can help.
Website, Internet and Campaign Analytics
Achieve the maximum ROI from your website, online marketing efforts and campaigns by making more informed decisions based on real data intelligence. Understand the effects of marketing activities on traffic, leads and sales.
CRM Implementation & Consulting
Based on your unique needs, we'll work with you identify and implement the right CRM tools and apps or adjust your current systems to create a well-oiled marketing engine that will feed the sales funnel while allowing marketing to nurture those that aren't yet engaged by sales.