Attract and Drive Prospects to Take Action
B2B lead generation is not a new form of gaining new business, but it does have a new approach. One that involves defining and creating the right mix of website and Internet lead generation tactics to a.) get found and b.) convert visitors to leads.
It's also about having the right technology and infrastructure in place to measure, adapt and improve. Our services are intended to help increase leads, sales and revenue through a closed-loop marketing approach to:
Internet Marketing
Turn your site into a lead magnet. Inbound marketing will help your business get found on the Internet by the right prospects, convert more of them into leads and customers, and give you the knowledge -using the right analytics- of what's working and what isn't.
Website Design & Development
Build or adapt your website into an optimized, lead generating tool that gets your company found by qualified prospects.
Organic (Natural) & Paid SEO
If your site isn't receiving enough traffic naturally, it might not be properly optimized. Start by implementing effective -and free- search engine optimization (SEO) tactics in a few easy steps. While diligent organic SEO is the much better long-term strategy for attracting and converting prospects, pay-per-click advertising through Google Adwords has its benefits. But doing it right is the hard part. We can help optimize your PPC program for maximum ROI.
Keyword & Page Content Development
Your website might look fantastic but can search engines understand what you are about or what types of prospects should be finding you? If not, an effective first step is getting the right mix of keywords, page titles, page content, and other basics in the right places.
B2B Social Media Marketing: Development and Management
Start leveraging and/or maximizing the power of social media and other networking sites like LinkedIn, Facebook, Twitter and other networking sites to get found by more prospects and generate sales leads. Social media can be a powerful channel for B2B companies to attract website visitors and leads while building thought leadership for your company.
Targeted Offer Landing Page Creation & Optimization
Quickly and easily build or convert your website and offer landing pages into optimized, lead generating tools that attract the right kind of traffic and generate more leads.
Online Marketing Campaigns | Ads, Email & Newsletters
Produce the right campaigns, messaging and offers that capture more new leads and nurture the dormant ones, ultimately creating a consistent and steady flow of quality leads into the sales funnel.
Trade Shows and Events| Planning and Implementation
With a great deal of experience in trade show and event planning, Scholes Marketing offers full-service event planning and execution from designing and organizing your onsite presence and meetings to pre and post-show promotion and follow up.
Direct Marketing Programs
Get your target audiences' attention, stimulate their interest, motivate them to take the pre-determined actions, and make those desired actions easy for them to take. We can work with you at any stage of the process and help with list research and acquisition, sponsored enews insertions and placement, direct mail programs and offer development.