About

The point of the Scholes Marketing Blog is to share practical tips, trends, thoughts, links, ideas and tools for successful B2B marketing today.

Subscribe to RSS feed


Subscribe to Our Blog

Your email:

Let's Stay Connected

Tweets

About Scholes Marketing

Scholes Marketing helps small to mid-sized companies create, integrate, and execute:

Inbound Marketing & Websites >

Lead Generation >

Marketing Performance, Measurement & Analytics >

Marketing Materials >

Scholes Marketing Consulting

The Scholes Marketing Blog

Current Articles | RSS Feed RSS Feed

Optimize Your Email Marketing Templates and Designs

  
  
  

email template design tipsThere's no doubt that email marketing is an effective and vital asset to your overall marketing strategy. While email accounts are relatively inexpensive, it doesn’t always pay to be cheap with an email template design that is subpar. One goal of your email template design should be to have a clean, eye-catching design or treatment that amplifies the importance of your offering and also helps cut through inbox clutter. An email design should clearly and obviously illustrate the value of the offer or product, with a clear call to action that maximizes email conversion rates. Put simply, give your reader a good reason to click and visit your website.

Simple and Effective Email Template Design Tips

  1. Use an uncomplicated template or design your own. Choosing a layout that's too flashy or too busy isn’t necessarily going to help better convey your main message. It can distract your reader. Be sure to use an email design that's compatible with most service providers such as Outlook, Gmail, Yahoo, etc.
    TIP: The width of your email template should be about 600px – anything wider will cause your reader to need to scroll left and right to view the entire email (especially on a mobile device).
     
  2. Avoid writing long, wordy emails. Most people won’t take the time to read them. Using short, summarized bits of information will get your point across much more effectively. Use links like “Read More” or "Learn More" to direct your reader to the full story on your website landing page. And do not put all of your text in an image which might load slowly or, even worse, won't load at all.
     
  3. Maintaining a balance between content and images is important. Don’t over complicate your email. Like I mentioned in email marketing campaign lessons, there is no de facto guideline, but I like to set a limit of 3-4 images per email. That includes header and footer images. Keep in mind that most images won’t typically be visible to all readers when they first receive the email, requiring the user to click "download images" or "allow images." With that in mind, use descriptive text to name your images so that if an image doesn't load, at least they'll see what the image is about. So do this: "fabulous-email-templates" and not this: ".image9407234." Bottom line – focus on your content, images should be an enhancer.
     
  4. Always include a call to action. The goal of email marketing is to bring your reader to a specific website landing page and get them to do something. Whether it's an icon or button that reads "find out more" or hyperlinked text, keep it up high in your email so that your readers don’t need to scroll down too far to see it.
    TIP: If you use an image as a call to action, be sure to include the descriptive image text in case your image doesn't load!
     
  5. A final tip is to create a text version of your email. You may have created and designed the most amazing HTML email template but there are people who choose to not recieve HTML email and instead set their email to text only. It's pretty easy to do and most 3rd party email apps require them anyway. Do that and you'll feel better knowing your email is set for maximum distribution!

Need help designing your email template?

Check out some of our email template designs samples >

Comments

Following Singapore company set up, Healy Instructors helps our purchaser in opening the corporate and business banking accounts. A lot of our consumers pick either a Singapore corporate and business banking accounts or possibly a Hong Kong corporate and business banking accounts to back up his or her firm, intended for both i) duty effectiveness reasons ii) since equally jurisdictions usually are important worldwide fiscal centres as well as iii) finance institutions in Singapore as well as Hong Kong offer you multi-currency reports as well as world-class Net financial facilities.
Posted @ Friday, April 12, 2013 1:02 AM by Singapore Company
If you need to check your and your companion or love mate compatibility then horoscope love compatibility is one of the best way to check the love compatibility online. MyLoveCal.com made the process so simple so everyone can easily find and check the horoscope compatibility online by simply giving name and date of birth and get the detailed results. This way you can easily calculate your love with horoscopes.
Posted @ Friday, April 12, 2013 1:33 AM by Horoscope Love Compatibility
It was the aim of this paper to develop a framework for the development of effective e-learning strategies for tourism and hospitality education. To that end, the evolution of e-learning pedagogy and the theoretical underpinnings of different e-learning models were reviewed and analysed, while examples of their implementation in tourism and hospitality education were provided. 
Recent developments on the Internet are having a tremendous impact on the education process, transforming educational curricula, learning materials and instructional practices. Specifically, because of its enhanced interactivity, connectivity and convergence, the Internet is portrayed as an education delivery platform enabling students to receive and interact with educational materials and to engage with teachers and peers in ways that previously may have been impossible. The advantages of e-learning are widely mentioned, e.g. life-long learning opportunities, alleviating spatial and time constraints, catalyst for institutional transformation (Poehlein, 1996), while its applicability and benefits for tourism/hospitality education are now also starting to be recognised (Cho and Schmelzer, 2000; Christou and Sigala, 2000; Sigala 2001b; Kasavana, 1999). However, although an increasing number of tourism and hospitality educators are adopting and incorporating Internet tools in their instruction, only very few of them are fully exploiting the Internet’s capabilities to transform and extend their pedagogical models (Sigala and Christou, 2002). On the other hand, it is generally agreed that we are still in the experimental stage for creating Internet learning environments. This, coupled with the low completion and effectiveness rates of e-learning (Sigala, 2001a), makes it evident that more needs to be learned about designing successful online environments, technically, pedagogically and personally. 
Constructivism is an epistemology of how people learn and assimilate new knowledge, asserting that knowledge is acquired by a process of mental construction. According to Piaget (1977) the four processes of knowledge construction are as follows: 
1. Assimilation; associate new events with prior knowledge and conceptions; 
2. Accommodation; change existing structures to new information; 
3. Equilibrium; balance internal understanding with external ‘reality’ (e.g. other’s understanding); 
4. Disequilibrium; experience of a new invent without achieving a state of equilibrium. 
In short, people assimilate new knowledge by producing cognitive structures that are similar to the experiences they are engaged in. They then accommodate themselves to these newly developed knowledge structures and use them within their collection of experiences as they continue to interact with the environment. Thus, knowledge is not separate from, but is embedded within experiences and interpreted by the learner. King (1994) also advocated that knowledge is created by searching for complexity and ambiguity, looking for and making connections among aspects of a situation and speculation. Thus, people should think critically, have the ability of analyzing situations, search for evidence and seek links between a particular situation and their prior knowledge and experience. 
Posted @ Friday, April 12, 2013 3:37 AM by hospitality school
Post Comment
Name
 *
Email
 *
Website (optional)
Comment
 *

Allowed tags: <a> link, <b> bold, <i> italics